The iAMDigital Fund, launched in partnership with Creative UK (formerly Creative England) and Social Tech Trust, was created to improve the employability and livelihoods of individuals being left behind in a society, economy, and workforce that is increasingly digital-by-default.

This £1 million fund provided a mix of low-interest loans and equity investments, ranging from £50,000 to £250,000, to organisations using the creative industries to open up accessible, engaging pathways into digital participation and skills.

Investments included Bulbshare, Northcoders, and Turing Lab. While the fund is no longer making new investments, all debt investments have been fully repaid, and we continue to track the positive progress of our equity investment in Bulbshare.

Our investment through iAMDigital: Bulbshare.

Bulbshare exists to bring together passionate voices in powerful communities, ensuring the customer’s voice is at the heart of how brands develop products. Through their platform, Bulbshare also tackles some of society's most pressing issues, running campaigns around climate change, the UK housing crisis, cost of living and equality, diversity and inclusion, ensuring everyone has a voice, particularly those from more marginalised communities. They currently have a global community of sustainability champions spanning multiple markets and continents who are helping global brands address environmental issues, including reducing their carbon footprint and minimising plastic in packaging.

The iAMDigital Fund exemplifies how creativity and inclusion can drive digital engagement and create meaningful change in people’s lives. This fund has now closed for applications.

→ Read more about the fund here.